Information Overload.

Having technology at our fingertips has made it easier to access all kinds of information, whenever and wherever we are.

Information, regardless of its quality, is now emerging as a type of highly palatable food in its ability to fire up the dopamine reward neurons. Once the dopamine reward system is engaged, it will in turn further reinforce information seeking.

In a sea of instant information and trivia, the info-rewards are numerous and at the ready to fire up the brain's reward system. This explains a lot about why we can't extract ourselves from our gadgets. It explains why taking a tech break is so difficult. Quite simply, that incoming text or unopened email is like a tiny little gift wrapped up in a bow; it's got your name on it, and it might just provide valuable information.

Is this a good thing?

On one hand, we are lucky to have all this information readily accessible. We can learn anything we’re curious about, attend schools and create businesses + wealth from the knowledge we absorb off the internet. That’s neat!

On the other hand, the fact that it’s so easily accessible means it’s constantly in your face.. not always a great feeling.

We log on to Instagram to check on a friend. We see another brightly lit post and start scrolling down our timeline. News, events, quotes, cute photos, cringey posts, tutorial videos, advice, stories, diy, opinions and accusations bombard us as we glide our thumbs up and down the screen.

We can feel our emotions rollercoaster from happy, to sad, to angry, to scared within seconds.

We can sense this isn’t exactly good for us but we can’t stop scrolling. We’re hooked on information. We wanna know more.

We have to know more.

✨Are our brains designed to process this much information this fast?

✨Are we better off for having access to so much information?

✨What would happen if all internet went down and we didn’t have access to information any more? Could we survive?